Our story & mission
Built for pets and the people who care for them.
Fur IQ is one app for booking pet care, for running a pet care business, and for keeping everyone who loves an animal in the loop.
Our mission
Every pet deserves exceptional care.
Fur IQ simplifies finding, booking and managing pet services while fostering connections between pet owners and the professionals who care for their companions.
From grooming and training to boarding and vet visits, we're working to make pet care easier to arrange and easier to run.
Our values
The principles that guide everything we build.
Trust you can check
We don't vet businesses on your behalf. What we do is put their record where you can see it — reviews, ratings and the experience of other owners, on the profile where you book.
Community first
Pets have their own profiles and followers. Owners have communities, events and a feed. The businesses that care for them are part of the same conversation.
Less admin
Photos find the right pet on their own. The day's highlights are put together without anyone opening an editor. Software should take the tedious part.
Room for small businesses
Good pet care shouldn't depend on knowing the right person. The app is free for pet owners, and a business of one is a first-class citizen here, not an afterthought.
Finished, not announced
We would rather ship a small thing that works properly than a long list of features that nearly do.
Plain language
Clear pricing, honest reviews and no borrowed credibility. If we can't do something yet, this site should say so.
What we're working on.
Fur IQ is live on iOS, Android and the web. The work right now sits in three places: the day itself — every pet in care gets a highlight reel built for it each evening, with nobody opening an editor; the business side — bookings, calendar, payments, staff and compliance forms in one place; and the community around a pet — its own profile, its followers, and the people who look after it.
If something on this site sounds like it should exist and doesn't yet, we'd like to hear about it.
Come and have a look.
The app is free for pet owners. Businesses start on a 7-day trial.