Press & media

Press room

What Fur IQ is, the brand files, and how to reach us.

About Fur IQ

Fur IQ is an app for pet owners and for the businesses that look after their animals. Owners keep a profile for each pet, book grooming, training, boarding, walking, daycare and vet visits, and get the photos and video from the day sent back to them. Businesses run the other side of the same booking — calendar, staff, payments, customer records, compliance forms and marketing — from the same app.

Pets are recognised by face, so a photo taken at a busy daycare finds its way to the right owner without anyone tagging it, and every evening a highlight reel is put together for each pet that was in care that day. Fur IQ is available on iOS, Android and the web.

Brand assets

The official Fur IQ marks. There is no brand guidelines document yet — the notes below are the whole of it.

Wordmark

The Fur IQ wordmark, for light backgrounds.

SVG

Download

Wordmark, reversed

The same wordmark set for dark backgrounds.

SVG

Download

App icon

The round mark used as the app icon on iOS and Android.

SVG

Download
  • Please use the files as supplied — don't recolour, stretch, rotate or add effects to the mark.
  • Leave clear space around the wordmark equal to the height of the icon beside it.
  • Screenshots of the app are fine to use in coverage. Ask us if you need a specific screen at a higher resolution.

Working on a story?

Tell us what you need — an interview, a specific screenshot, or a detail checked before you publish.

Press and media | Fur IQ